From behind the booth to the front of the boardroom, sonic branding strategist and DJ Michael Smith is a selector of choice for the world’s most elite clientele, using his refined ear for the ambient and experiential to bring background music to the center stage. Since launching his career in 2001 alongside Z-Trip, an influential DJ and pioneer of mashup, Smith has worked with famed media properties (Vanity Fair, Vogue, C Magazine), marquee luxury brands (Chanel, Christian Dior, BMW), and major motion picture studios and networks (ABC, Touchstone Pictures, 20th Century Fox), consistently garnering accolades for his progressive approach to creating innovative environments and experiences through music. DJing hundreds of events internationally, including everything from the Oscars, Olympics and Grammy’s to South by Southwest, Smith learned a great deal about crowds, spaces and the companies he worked with.
Those experiences allowed Michael to become a renowned architect of sonic identities, creating unique and personalized voices for notable brands through live performance, music supervision and background music. In turn, Smith launched Michael Smith Event Music and built a proprietary web-based background music subscription service that utilizes cutting-edge technology to create custom playlists for clients that correlate to the time of day and change and update automatically.
Background music clients include Pinkberry, the Standard Hotels, Lucky Strike Bowling Lanes, Intermix stores and over 70 other top businesses. Additional projects in sonic branding include runway music for Louis Vuitton & Ferragamo, experimental sound design for Chanel & Porsche, music supervision for ABC Network shows and specials, and innovative projects for Jaguar involving coordinated music for test drives.